B Corp companies strive to do what’s best for the world. As a certified B Corp, Coast Capital is part of a global movement using business as a force for good. We look at everything we do through our purpose lens of helping people and businesses unlock financial opportunities and grow incomes. That’s why we’re so proud to announce our recertification as a B Corporation.
What is B Corp certification?
B Corp certification measures a company’s entire social and environmental performance. When a business achieves B Corp certification, it means that they’ve scored well against a rigorous assessment, conducted by B Lab, that evaluates a company’s performance in 5 major categories: Governance, Employees, Community, Environment, and Customers. Within these categories, companies must demonstrate high social and environmental performance practices, make legal commitments to socially responsible governance, and exhibit transparency regarding their employee benefits, charitable giving, supply chain practices and more. All of that to say—companies that are certified B Corporations are leaders in the global movement for an inclusive, equitable and regenerative economy.
What is our B Corp score?
B Lab assesses businesses using a point system, and companies must score a minimum of 80 on the B Impact Assessment to be considered a B Corp. Coast Capital, achieved a new verified score of 121.9 — a remarkable 21% increase since we were first certified in 2018. We’re incredibly proud of this achievement because it’s an important way we hold ourselves accountable for our impact. B Corp Certification offers us a benchmark for best practices and is a tangible expression of how we’re building a better future, together.
“We are incredibly proud to be part of the B Corp community. We believe business has an important role to play in building a better world, and we’re continually advancing our practices to drive positive change for all our stakeholders and collaborating with others in the ecosystem to scale our impact. It’s very rewarding to be part of the growing community of B Corps in Canada and beyond.”
– Maureen Young, VP Social Purpose, Coast Capital.
How we’ve improved.
Since our 2021 recertification, we’ve taken deliberate steps to strengthen our B Corp performance while advancing our purpose-driven goals. By aligning our purpose objectives with the B Impact Assessment and conducting a comprehensive gap analysis, we identified opportunities to create meaningful progress across all impact areas—and we delivered.
Our environment score rose thanks to our commitment to the Net Zero Banking Alliance in 2021, which drove rigorous greenhouse gas measurement and climate reporting. Customer impact improved through industry recognition of our responsible banking practices and the introduction of products designed to enhance member well-being, such as access to Coursera. For workers, we focused on initiatives that enhance benefits and overall well-being. Community impact grew significantly through our Equity, Diversity and Inclusion action plan, alongside enhancements to social procurement and increased engagement in volunteer programs. Governance advanced through embedding purpose into performance management, addressing material issues via our Purpose Impact Measurement Framework, and enhancing transparency with the launch of our inaugural Purpose Impact Report.
Driving this significant increase is Coast Capital’s commitment to embedding purpose across every facet of the organization—from partnerships and products to services and employee programs—ensuring that all business lines contribute to meaningful change.
Why does it matter?
In today’s business landscape, many brands claim to be impact-driven, but true accountability requires more than words. Organizations like B Lab set the standard, ensuring companies deliver on their environmental, social, and governance commitments rather than just talking about them.
For Coast Capital, B Corp certification isn’t a badge, it’s a reflection of our purpose. It reinforces our promise to members and communities by holding us accountable to rigorous benchmarks for transparency, responsibility, and positive impact. Every decision we make—from the partners we choose to the programs we launch—is intentional, because we believe business should be a force for good.
As B Corp standards continue to evolve, Coast Capital remains committed to embracing change and pushing forward, amplifying its impact and ensuring the organization’s practices remain aligned with the highest benchmarks for social and environmental performance.
