Digital Marketing Plan
The following article, including editable template, is available for download as a PDF here: Coast Capital Digital Marketing One Page Plan By understanding how your clients make purchasing decisions and why they…
Business Checklist: Diversifying your business
Diversifying your goods, services, or income streams can provide a safety net against market volatility, seasonal fluctuations, or declines in a particular area of business. It also opens new avenues…
The social purpose business
Redefining success for Canadian entrepreneurs In the heart of Canada’s vibrant small business landscape, a powerful movement is reshaping how companies define success. Social purpose is emerging as a transformative approach…
The six business numbers to track success
Be aware of and track your main financial indicators. The more you observe what the numbers are doing, the faster you’ll see what’s working and what isn’t so you can take…
The benefits of B Corp certification
B Corporation (or B Corp) Certification is a designation that shows a company is meeting high standards of verified performance, accountability, and transparency. B Corp companies have a legal obligation to consider…
Planning an effective social media strategy
Social media can be an effective and efficient way for your business to reach current and prospective customers. These tips will help you fast track your brand’s social media presence and achieve tangible…
Options when funding growth
As businesses grow, they often need to raise extra capital or funding. The first task is to clearly define the reasons you need extra capital. Once you’ve done that, you’ll have…
Raising capital for your business
If you need a cash injection into your business, you may find internal sources of cash — or need to seek extra capital externally. Before you look outside your business, identify…
Four signs your business is set to expand
Growing your business is one thing, but scaling it is another — it’s about handling increased capacity (ideally driven by customer demand) and increasing profits without relying on expensive, heavy infrastructure. It’s the reason…
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Three things you can do to protect yourself against wire fraud
You may think it could never happen to you. You know you need to shield your PIN when you use your debit card and you make sure to regularly change…
Ultimate Guide | How to manage your business’s cash flow.
As a small business owner, you’re managing cash coming in and out of your business everyday. From the smallest transaction to your monthly storefront rent payment, you need to have…
How to turn your hobby into a side hustle
Do you have a hobby outside of your regular 9-to-5 that you’re passionate about? Or do you just need some extra cash and have a skillset you can utilize? Well, the…
